A crucial component of any effective communication strategy is understanding today’s ever-changing media landscape. I’m passionate about finding creative ways to tailor and amplify a client’s message to their target audiences.
Before joining Lot Sixteen, I spent over a decade as a producer at NBC News, most recently as a senior producer on the Sunday public affairs program “Meet the Press”. I have a unique perspective on how to sharpen a message to get a reporter’s attention, and what will pass muster in a newsroom. My experiences have taught me to always be prepared but remain agile to pivot strategy at a moment’s notice. Things rarely go according to plan, and my goal is to make sure our clients are constantly prepared to handle any situation.
A native of Boston, MA, I moved to D.C. for college and never left. I graduated from The George Washington University with a degree in Political Communication, and received my MBA from the Darden School of Business at UVA. I live in the District with my husband and our labradoodle, Bogey.
